Who needs memes and gifs when you have THE LAW?
When Surrey law firm Skala Law signed up to BuzzFeed’s “community site” — where punters can create their own BuzzFeed-style articles — they presumably had mild creativity in mind. Legal musings interspersed with a few nicely-chosen memes and gifs, perhaps?
Somewhere along the line, something didn’t go to plan — and ‘Russia Sanctions Practical Guide: parts 1,2 and 3’ was hatched. As you can see from the screenshot below, it would be difficult to conceive of a less effective use of the colourful BuzzFeed list format.
Top legal journo Ben Wheway — who spotted the awful article — highlighted the third paragraph (screen-shotted below) of part 3 of the guide as a particular low-point.
My favourite bit is the third para "NOTE: This note is not meant as actionable advice to listed persons".
— Ben Wheway (@benwheway) October 17, 2014
Glad they pointed that out, as I usually get my legal advice from badly written native advertising on Buzzfeed.
— Ben Wheway (@benwheway) October 17, 2014
Must try harder, Skala Law.