BigLaw associate goes viral on TikTok urging law students to ditch influencer dreams

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By Legal Cheek on

5

Don’t risk your legal rep


A US lawyer has gone viral on TikTok after warning students to think twice before becoming “lawfluencers”, arguing that BigLaw and social media “do not mix at all”.

The lawyer, known on TikTok as “domhdc”, cautions aspiring lawyers that they didn’t spend hundreds of thousands of dollars on law school (yes, fees in the US are astronomically high!) just to “risk your legal reputation on TikTok”.

“Specifically if you’re going into BigLaw you should really reconsider making a bunch of legal content and trying to be an influencer because these two professions do not mix at all,” she says.

@domhdc Law students STOP trying to be influencers…sorry! #biglaw #lawtok #lawschool #legal #barexam #lawyer #attorney #attorneysoftiktok ♬ original sound – domhdc

The lawyer, who says she’s 25 and works at a BigLaw firm, says she has seen associates fired over their lawfluencing and believes it is simply not worth the risk.

The TikTok has since gone viral, racking up over 2.5 million views, 250,000 likes and nearly 3,000 comments — several from well-known UK lawfluencers.

Henry Nelson-Case, otherwise known as ‘That Corporate Lawyer’, responded: “Oh — probably should have watched this sooner 🫣😢👀”. Meanwhile, lawyer and content creator Chrissie Wolfe went so far as to post her own response video, explaining how her YouTube channel had helped propel her legal career.

But some shared the lawyer’s view that aspiring solicitors should put down the selfie sticks and step away from the ring lights.

Arisa Amara wrote, “As a Hiring Manager in Big Law, I approve of this message,” while another user commented, “Anyone with a serious career and upward trajectory potential please stay off TikTok.”

Many other commenters were quick to point out that domhdc seemed to be doing exactly what she was advising against. They might have a point.

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5 Comments

City trainee

‘You should reconsider making legal content going into Big Law’

– Big Law associate, making legal content.

Anonymous

That’s an easy take. It would be relevant if she’s always using tiktok as an influencer. I think there is a point in the message. You can’t be everyone’s best friend. And if you are, you are not meant to be a fiduciary.

TikTok

LOL at the lawfluencers screeching at the truth.

Anon

I agree, if only to avoid the sour grapes when these lawfluncers quit within a couple months of qualification to become project managers.

Brian, age 10

Graduate recruitment teams seem to love legal influencers. To an extent, building a massive viewership does show entrepreneurialism and an ability to communicated effectively.

Once a trainee though, associates will find it cringy while most partners are too out of touch to notice or care.

Post-qualification it seems that most legal influencers either leave the profession after realising it’s not the dream they sold their audience (and that their talent lies with a marketing / techy role) or simply do not have the time to continue being an influencer alongside law and their engagement dies.

I can’t imagine someone in UK city law would get fired (or pushed out) unless their legal influencing was impacting their performance.

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