‘Gender pay gap bot’ targets law firms tweeting about International Women’s Day

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By Aishah Hussain on

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Awkward

A Twitter bot is targeting big firms on International Women’s Day with details of their gender pay gap.

The account @PayGapApp is retweeting law firm and other employers’ tweets commemorating the global day with an auto response detailing their median hourly pay gap using data from a UK government website.

“Stop posting platitudes,” the account’s banner reads. “Start fixing the problem.”

This year’s IWD theme is ‘#BreakTheBias’ and so a lot of the firms’ tweets describe how they’re committed to breaking gender inequality and calling out bias.

It’s all very awkward, and here are some of the law firms targeted so far:

Bevan Brittan

Birketts

Blake Morgan

Browne Jacobson

Digby Brown

DLA Piper

DWF

Forsters

Mishcon de Reya

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The Law Society

Simmons & Simmons

Shearman & Sterling

TLT

Watson Farley & Williams

Weightmans

White & Case

Winckworth Sherwood

Womble Bond Dickinson

The celebratory tweets posted by some firms like Harper Macleod, Thorntons Law and Ward Hadaway appear to be no longer visible.

All employers with 250 or more employees are required by law to publish their gender pay gap figures each year. These can all be searched for and compared using the government’s official ‘gender pay gap service’ which is understood to be the bot’s point of reference.

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