To have led DLA Piper from regional law firm to global behemoth must have taken considerable personality. But the man behind the transformation, Sir Nigel Knowles, has failed to convey any sense of charm or fun on Twitter since he began tweeting last year.
Awards tweets are a Knowles favourite.
Proud to announce that @DLA_Piper has been named Law Firm of the Year at the #LBAwards2014
— Nigel Knowles (@sirnigelknowles) February 13, 2014
Rather than dress his pleasure up with a joke, or even some kind of moderately charming humblebrag, Knowles just tweets exactly what happens.
Congratulations to Sarah Day, Office Managing Partner in Leeds who has won Lawyer of the Year at the Yorkshire Lawyer Awards this evening.
— Nigel Knowles (@sirnigelknowles) October 2, 2013
Sometimes he forgets to tweet at the awards and then does it the next day…
Delighted to announce that DLA Piper was awarded Most Innovative Law Firm in Client Service for WIN at the #FTInnovativeLawyers last night.
— Nigel Knowles (@sirnigelknowles) October 4, 2013
…always being careful not to add anything of interest.
Well done to our projects team who scooped the Infrastructure Team of the Year awards @TheLawyermag awards last night http://t.co/gHgOiIAbLP
— Nigel Knowles (@sirnigelknowles) June 26, 2013
Another Knowles favourite is good causes.
Our #probono team @DLA_Piper has released a report at ZSL United for Wildlife symposium today on important issue of #IllegalWildlifeTrade
— Nigel Knowles (@sirnigelknowles) February 11, 2014
As with his awards tweets, Knowles works hard not to convey any passion…
Legal Sector Alliance Warsaw Communique – Greener practices will generate business opportunities http://t.co/k2ympiGawh
— Nigel Knowles (@sirnigelknowles) November 15, 2013
…and declines to add the faintest of pizzazz even to musings composed in the presence of royalty.
At a reception hosted by Prince Charles following today's YBI event – his work championing young people in business is commendable.
— Nigel Knowles (@sirnigelknowles) September 9, 2013
Knowles also finds Twitter useful when he is speaking at events. As you would expect, he makes them sound really fun.
I'm speaking on a panel alongside some influential businesspeople from @GVAViews, @CBRE and @GrantThorntonUK at an @RBSGroup event today
— Nigel Knowles (@sirnigelknowles) November 13, 2013
Needless to say, his post-event musings are well worth waiting for.
I was discussing how the importance of industry sector knowledge has changed in the last decade for professional services firms.
— Nigel Knowles (@sirnigelknowles) November 13, 2013
Having searched high and low for an unusually interesting tweet with which to draw this article to a close, and been disappointed, here is picture of Knowles picking up another award.
Vandaag was @sirnigelknowles op ons kantoor aanwezig. Trots toonde hij de gewonnen Law Firm of the Year award http://t.co/j6Cjx5owJe
— DLA Piper Nederland (@DLA_Piper_NL) February 14, 2014
Although not one of Knowles’ tweets, Google Translate indicates that he may have had a hand in the drafting. It reads: “Today was @sirnigelknowles at our office on site. He proudly showed the won Law Firm of the Year award”.