Corporate Twitter accounts are often criticised for their blandness. But what happens when they go the other way and crack controversial gags about national treasures like David Beckham?
BPP Professional Education (of which BPP Law School is the jewel in the crown) found out the hard way yesterday when its official Twitter account issued this uncharacteristic tweet as Beckham was announcing the BBC Sports Personality of the Year…
Cue loads of retweets and LOLs, right? Er, wrong…
Update: A contrite BPP apologises